(If you are a new or aspiring
lifecoach, then this will really interest you! )
Always conduct themselves to the highest levels
of ethics, integrity, accountability and responsibility.
Treat all clients and potential clients with absolute
dignity, confidentiality and respect as free and equal individuals.
Maintain the good reputation of coaching and counselling.
Comply with both the spirit and the letter of any
agreements made with clients, potential clients, and professional
Make commercial agreements with clients and potential
clients that are fair and will respect all parties to such agreements.
Represent true levels of status, title, competence
and experience in order not to mislead, misrepresent or defraud.
Clearly state to clients and potential clients,
the terms of any commercial agreement.
Make no un-realistic claims or implications of the
Obtain written permission from any client or potential
client before releasing their names as referees.
Respect the absolute rights of clients’ confidentiality
except as expressly permitted by the client or potential client
in writing or as required by law.
Recommend different coaches or resources when these
will be more appropriate to the clients’ needs.
Do not offer professional information or advice
that you know to be confidential, misleading or where the accuracy
is beyond your competence to assess.
Avoid coaching minors (people who have not yet had
their 18th birthday) without the express written consent of parent,
guardian or teacher as appropriate.
Comply with all laws and bye-laws of the UK and,
if coaching clients based abroad, with the laws of the clients’
Ensure that all advertisements and promotional materials,
whether verbal or written, are legal, decent, truthful, honest and
in compliance with the requirements of the UK Advertising Standards
Make a copy of this Code freely available to clients
if they request it.